Huemanistry

Founding Launch • 5 Spots Only

Your AI Social Media Employee — Built by a Cosmetic Chemist Who Knows What You Can (and Can't) Say

Lives on your laptop. Configured to your brand voice.
You own it. You run it. No agency middleman.

Cosmetic chemistry experience
25+YearsCosmetic Chemistry
Biotech QA/QC experience
5+YearsBiotech QA/QC
On-brand posts per month
30On-Brand PostsPer Month
Platforms covered
3PlatformsIG · FB · GBP

No more writing captions at 11 pm.

No more second-guessing FDA, FTC, and MoCRA claim rules.

Every caption written with compliance built in.

Built for aestheticians, med spas, skincare brands, and beauty nano-influencers.

Sound Familiar?

You spend Sunday night batch-writing captions instead of resting before Monday's full book.

You posted about a “miracle serum” last month and now you're worried it crossed into drug-claim territory.

You got a 1-star Google review and stared at it for 3 days because you didn't know how to respond without making it worse.

You know you should be posting 4–5 times a week but you're lucky if you hit 2.

You hired a social media manager once — she didn't know the difference between a cosmeceutical and a pharmaceutical, and you had to rewrite everything anyway.

You've tried ChatGPT but the captions sound generic, get the ingredient science wrong, and definitely don't sound like you.

You didn't build your business to become a full-time content creator. But your business needs consistent, compliant content to grow. That's where we come in.

One AI Employee. Five Skills. Zero Compliance Risk.

Monthly Content Calendar

Your full month planned in advance — themes, post types, platform timing, seasonal hooks. Delivered as a professional Excel workbook with your brand colors.

Weekly Content Batches

A week's worth of ready-to-post Instagram content — captions, hashtag sets, posting times, visual direction notes. Written in your voice, not generic AI-speak.

Individual Post Creation

Need a quick post for a cancellation opening, a product spotlight, or a before/after? Your AI Employee drafts it in minutes, in your brand voice, with compliant language.

Google & Yelp Review Responses

Professional, on-brand responses to every review — positive or negative. No more staring at a 1-star review for three days wondering what to say.

Brand Compliance Audit

Every piece of content is checked against FDA cosmetic claim rules, FTC disclosure requirements, and industry best practices. Built by a cosmetic chemist, not a generic prompt engineer.

See the work

The Deliverables

Sample deliverable

30-Day Content Calendar

June 2026·Glow Aesthetics — Scottsdale, AZ

StatusWkDatePillarTopic / angleFormatPlatform(s)Notes
Planned1Mon 6/1EducationSunscreen reapplication — why AM-only isn't enough in desert sunCarouselIG, FBAppearance-based language throughout
Planned1Tue 6/2Behind the scenesInside a complimentary Visia skin analysis appointmentReelIGTag studio location
Planned1Wed 6/3EducationHeat + sweat + pore appearance — summer shine mythsCarouselIG, FBDifferent angle than Mon SPF post
Planned1Fri 6/5Social proofGoogle review highlight — long-term client Visia progressionStaticIG, FBInclude disclaimer
Planned1Sat 6/6PromotionJune complimentary Visia analysis week — booking CTAStaticIG, FB, GBPGold accent for promo; GBP post
Planned2Mon 6/8EducationMen's skincare myth-busting for Men's Health MonthCarouselIG, FBMen's Health Month tie-in
Planned2Tue 6/9Behind the scenesMorning huddle — prepping for brotox consultationsReelIGUse 'consultation' not procedure language
Planned2Wed 6/10EducationPost-shave razor-redness — calming techniques and product pairingsCarouselIG, FBNo drug claims; no 'treats'
Planned2Fri 6/12Social proofMale client HydraFacial review with FTC disclosuresStaticIG, FBFull FTC disclaimer placement at top
Planned2Sat 6/13PromotionFather's Day digital gift cards + men's HydraFacial bundleStaticIG, FB, GBPFather's Day is Sun 6/21
Planned3Mon 6/15EducationNiacinamide spotlight — balanced, smoother-looking skinCarouselIG, FBAppearance-based benefits only
Planned3Tue 6/16Behind the scenesDad-and-daughter skin analysis — what a duo visit looks likeReelIGGet model releases before posting
Planned3Wed 6/17CommunityLocal Scottsdale Father's Day ideas + Sat studio hoursStaticIG, FBCommunity swap — holiday tie-in
Planned3Fri 6/19Social proofFather-child client glow story with full FTC disclosuresCarouselIG, FBNo before/after on wrinkle content
Planned3Sat 6/20PromotionLast-call Father's Day gift cards — same-day digital deliveryStaticIG, FB, GBPUrgency without pressure
Planned4Mon 6/22EducationRetinol 101 — how, when, and the sunscreen pairing ruleCarouselIG, FBStarts retinol arc
Planned4Tue 6/23Behind the scenesPhysician-dispensed retinol side-by-side — SkinCeuticals vs ZOReelIGProfessional-use disclaimer
Planned4Wed 6/24Education90-day retinol journey — what to realistically expectCarouselIG, FBDifferent angle than Mon 101
Planned4Fri 6/26Social proofClient 90-day retinol journey with disclosuresCarouselIG, FBFull FTC compliance
Planned4Sat 6/27PromotionRetinol starter pairing — SkinCeuticals or ZO + moisturizer bundleStaticIG, FB, GBPConsultation-first positioning
Planned5Mon 6/29CommunityDesert-summer self-care Scottsdale spots we loveCarouselIG, FBCommunity swap — local lifestyle
Planned5Tue 6/30Behind the scenesJuly booking preview — what's opening on the calendarReelIGTeaser into July plan

All posts pre-screened for FTC disclosures, FDA appearance-based language, and Meta ad policy compliance

Sample deliverable

Weekly Content Batch

Week of June 1, 2026·Theme: Heat-Smart Basics

Glow Aesthetics — Scottsdale, AZ

5

Post days

15

Total posts

3

Platforms

4

Formats

IGInstagram

Your 8am sunscreen isn't still working at 2pm — and in desert sun, that gap matters. Here's the rule most of us forget: SPF needs to be reapplied every two hours you're outdoors, sweating, or near water. Morning-only SPF leaves your skin unprotected for most of the day. Easy ways to reapply without ruining makeup: a tinted SPF powder tap-in, a mineral SPF stick across cheeks and nose, or a quick mist formulated for reapplication. Keep one in your bag, one in your car, one at your desk. ☀️ Save this for your summer scroll-back and share with a friend who thinks their morning SPF has them covered. 🤍

#SPFReapplication #DesertSkincare #SunscreenMyths #GlowAestheticsAZ #GlowUpWithUs #MedSpaScottsdale #AZAesthetics #SkincareEducation #SPFEveryday #ScottsdaleAesthetician #SkinHealth #SummerSkincare

VisualCarousel (5 slides): Slide 1 hook text over overhead shot of SPF products on marble. Slides 2–4 each product category with application visual. Slide 5 summary + CTA. Soft natural light; brand steel-blue title bars.
CTASave this post and share with a friend — book a consultation in bio
Post time9:00 AM MST

FBFacebook

Quick desert-sun PSA: your 8am sunscreen isn't still protecting you at 2pm. SPF needs reapplying every two hours outdoors. Try an SPF powder, stick, or mist over makeup — keep one in your bag, car, and desk. Your future skin will thank you.

VisualCarousel (5 slides): Same visual direction as Instagram.
CTANeed help choosing an SPF? Message us to book a complimentary skin analysis.
Post time10:00 AM MST

GGoogle Business Profile

Desert summer reminder from Glow Aesthetics Studio: morning SPF isn't enough. Reapply every two hours you're outdoors or sweating — powder, stick, or mist formulas work beautifully over makeup. Want a personalized SPF recommendation for your skin type? Book a complimentary skin analysis.

VisualCarousel (5 slides): Same visual direction as Instagram.
CTABook now
Post time11:00 AM MST

All captions pre-screened for FTC disclosures, FDA appearance-based language, and Meta ad policy

Sample deliverable

Review Responses

April 15, 2026·Glow Aesthetics — Scottsdale, AZ

2

Reviews

1

Negative

1

Positive

2

Platforms

Platform
Google
Rating
★★★★
Reviewer
Mary
Original review
I got my first facial treatment here, and I ended up with a rash. They told me I didn't follow their after-treatment homecare routine. Do not recommend anyone to go here!
Our response
Mary, thank you for sharing your feedback — we're sorry to hear your experience didn't meet expectations. Every client's comfort and satisfaction is important to us, and we take concerns like yours seriously. We'd love the opportunity to learn more about what happened and make things right. Please reach out to us at info@glowaesthetics.com so we can connect with you directly. We hope to have the chance to earn your trust back.

Internal notes — not published

This is a 1-star negative review. Response follows privacy rules: no treatment confirmations, no health disclosures. The reviewer mentions a specific service and a skin reaction — our response does not acknowledge either detail. Monitor for follow-up or updated review. Consider reaching out proactively via the contact email.

Platform
Yelp
Rating
★★★★★
Reviewer
Jessica R.
Original review
I've been coming to Glow for over a year now and my skin has never looked better. My aesthetician actually listens and adjusts my treatments each visit. The Visia imaging is so cool — I can actually see the progress. Highly recommend!
Our response
Jessica, this made our day — thank you so much for taking the time to share your experience. We love that you can see your progress through Visia imaging, and your aesthetician truly values the trust you've placed in her. Consistency like yours is what makes the real difference. We're so glad you're part of the Glow family, and we look forward to your next visit! 🤍

Internal notes — not published

This is a 5-star positive review. Response reinforces continuity of care and Visia imaging as brand differentiators. Language stays appearance-based — no treatment outcome claims. Safe to post as-is.

All responses pre-screened for HIPAA privacy, no treatment confirmations, and appearance-based language only

What Our Clients Say

Real Founders. Real Trajectories Changed.

I write Solidity, but The Micro App needed JavaScript, C++, and Rust — none of which I wrote. So I had a co-founder ad out, ready to give up half my company to a developer who could build it with me. Sophie stopped me cold. She said: you already know how to code, just not these languages — get Claude, vibe code it yourself. That redirected my entire timeline. Finding a dev willing to work without pay would have taken 3 to 4 months. Building it from there, another 6 to 24 months. Total: maybe 2 years and half my equity. With Sophie's nudge and guidance into vibe coding, the app went live in 5 months and I kept the whole company. She doesn't write production code, but she understands AI tools well enough to change a founder's entire trajectory. Her AI Employee service at Huemanistry runs on the same principle she taught me.

Prince DeLeon

Founder, TheMicroApp.app

Three Steps to Never Writing a Caption at 11 pm Again

  1. 01

    Discovery Call (20 min)

    A quick call to see if we're a fit. We'll hear about your practice, your clients, and what's not working with your content. If we both want to move forward, we schedule the full Discovery (in-person or virtual) — up to two hours, where we learn your voice, your brand, and how you actually talk to your clients.

  2. 02

    We Build Your AI Employee (On Your Laptop)

    We create your custom context files — brand identity, voice and tone, compliance rules, brand colors, content preferences. We configure five specialized skills — content calendar, weekly posts, Instagram captions, review responses, and brand audit — all tuned to your business. Then we install your AI Social Media Employee on your laptop, in your own Claude account, and train you to use it. You own everything. If we ever part ways, you keep it all.

  3. 03

    You Run Your Business. It Runs Your Content.

    Generate a month of content in one sitting. Create individual posts when you need them. Draft review responses in seconds. And every word is checked for compliance by a system built by a cosmetic chemist.

Why a Cosmetic Chemist is Building Your AI Content System

Huemanistry founder — cosmetic chemist

I spent 25+ years as a cosmetic chemist formulating and manufacturing skincare products. I know what niacinamide does at 4% vs. 10%. I know why you can say “promotes healthy-looking skin” but not “treats acne.” I know the difference between a cosmetic claim and a drug claim — because I've been on both sides of that line.

Before skincare, I spent 5+ years in biotech QA/QC — the discipline of making sure regulated products meet every standard before they reach the public. Compliance isn't a checklist I added. It's how I think.

When I set out to build Huemanistry — a multi-tenant skincare platform that helps nano-influencers launch their own brands — I wasn't a developer. I taught myself to build it using the same AI tools that now power your Social Media Employee. That process taught me something unexpected: the beauty professionals I'd worked alongside for decades didn't just need a platform. They needed someone who understood their industry and the technology to automate the work that was eating their nights and weekends.

Your AI Social Media Employee doesn't just write posts. It writes posts that a cosmetic chemist has engineered to be accurate, compliant, and in your voice — from formulation bench to social media feeds.

What Your AI Social Media Employee Replaces

  • DIY AI tool stack (ChatGPT + Canva + scheduler): $100–$200/month + 10–15 hours of your time
  • Social media manager: $750–$2,500/month
  • Fractional CMO: $3,000–$15,000/month
  • Compliance marketing review per product line: $500–$5,000
  • Your Sunday nights: priceless

Ranges reflect 2025–2026 market rates for freelance and agency services serving small beauty and skincare businesses. Your actual costs may vary based on scope, platform count, and provider.

What You Need to Get Started

No technical skills required.

  • Your laptop

    Mac or Windows — either works

  • Wi-Fi

    Your regular internet connection

  • Your service menu

    Treatments, products, and brand info

  • One Discovery Session

    We handle everything — you just show up

What's Included

Quick Start

Available now

$249 · one-time

Claude Cowork installed on your laptop with beauty-industry compliance intelligence built in — so every caption you draft already follows FDA, FTC, and MoCRA rules.

  • Claude Desktop installed and configured
  • Beauty/skincare compliance ruleset
  • Fill-in-the-blank brand template included
  • Organized working folder ready to go
  • 30-minute in-person training session

Your $249 applies toward the full AI Employee setup if you upgrade within 60 days.

Book Quick Start
Founding Member

3 of 5 spots remaining

$197 / month · 6-month commitment

Lock in $197/mo for life by completing onboarding, using the system for 60 days, and participating in a brief case study. Your 6-month commitment gives the system time to show real results— not a sales pitch. That's it.

  • $499 one-time setup
  • $197/month for your first 6 months
  • Lock in $197/mo for life when you complete the founding program (details below)
  • All 5 AI Employee skills: content calendar, weekly content, Instagram posts, review responses, and brand audit
  • Configured to your brand voice, services, colors, and compliance profile
  • Monthly 30-minute strategy check-in
  • Priority access to future AI Employees as add-ons
Request Your Founding Spot
Standard

Launching after founding cohort fills

$497 / month

Plus $1,997 one-time setup.

  • $1,997 one-time setup
  • $497/month
  • All 5 AI Employee skills: content calendar, weekly content, Instagram posts, review responses, and brand audit
  • Configured to your brand voice, services, colors, and compliance profile
  • Monthly 30-minute strategy check-in
  • Priority access to future AI Employees as add-ons
  • Launching after founding cohort fills
Join the Waitlist

How to Lock In $197/mo for Life

We ask for your honest experience — not a sales pitch. Complete these three steps within 90 days:

  1. Use your AI Employee for at least 60 days

    Complete onboarding, generate your first month of content, and put the system to real use. This is how we both learn what's working.

  2. Complete two brief feedback surveys

    One at Day 30, one at Day 60. Quick check-ins so we can improve the system — and so you can tell us what you actually think.

  3. Participate in a 30-minute recorded case study

    Share your honest experience on camera — what worked, what didn't, what surprised you. We use these to improve the product and to show future clients what the process actually looks like. Positive, negative, or mixed — your rate stays the same.

You'll also need a Claude subscription, paid directly to Anthropic. The Pro plan ($20/month) works for most clients — think of it like paying for internet or your booking software. If you use Claude heavily throughout your day, the Max plan ($100/month) gives you higher usage limits. I'll help you choose the right plan during onboarding.

Questions before we talk?

What’s Claude and why do I need it?

Claude is the AI that powers your Social Media Employee. Think of it like electricity — you need it to run the system. Claude is made by Anthropic, and you pay them directly — we don’t mark it up or touch that payment. Most clients start on the Pro plan ($20/month). If you use Claude heavily throughout your day, the Max plan ($100/month) gives you higher usage limits and priority access. We’ll help you choose the right plan during onboarding, and we’ll have it set up in 10 minutes.

Why can’t I just use ChatGPT or Claude myself?

You can. But will it know that calling your serum “anti-aging” requires specific FTC substantiation? Will it know that “dermatologist-tested” means something different than “dermatologist-recommended”? Will it write in your specific brand voice instead of generic AI-speak? The AI is the engine. We build the intelligence layer on top — your brand identity, your compliance rules, your voice. That’s what makes it yours.

I’m not tech-savvy. Can I actually use this?

If you can use Canva and your booking software, you can use this. We install everything on your laptop during a hands-on training session. Most clients are running their first content batch independently within 48 hours of onboarding.

Will my followers know the content is AI-generated?

No — and that’s the whole point of the Discovery process. Before your AI Employee writes a single word, we spend up to two hours learning how you actually talk to your clients. The warm way you explain aftercare. The phrases you naturally use. The things you’d never say. All of that goes into your voice and style profile, which your AI Employee follows for every post it creates.

Generic AI tools produce generic content because they don’t know you. Your AI Employee is configured with your voice, your services, your brand language, and your compliance boundaries. The output sounds like you, not like a chatbot — because the system was built around you from the start.

And you always review and approve before anything goes live. Nothing posts without your sign-off.

What if I don’t like the content it creates?

During Discovery, we build detailed context files that capture your voice, your tone, your preferences, even the words you never want to use. The content sounds like you, not like a robot. And if something feels off, your monthly check-in call is specifically for refining and adjusting.

What does “compliance” actually mean here?

Every piece of content is structured to follow FDA cosmetic claim guidelines, FTC disclosure requirements, and industry-standard language rules. For example: your AI Employee knows not to claim a product “treats” or “cures” anything (that makes it a drug in the FDA’s eyes). It knows when you need #ad or #sponsored. It knows the difference between “brightening” (cosmetic claim, fine) and “lightening” (can trigger FDA scrutiny). This is built into the system at every layer — not bolted on as an afterthought.

What’s the time commitment on my end?

Onboarding takes about 2.5–3 hours total (60-min Discovery + 2-hour setup/training). After that, most clients spend 1–2 hours per week generating and reviewing content. Compare that to the 5–10 hours you’re currently spending on social media.

Can I cancel anytime?

Founding members commit to 6 months at the discounted rate ($197/mo). After that, it converts to month-to-month at $297/mo with 30 days notice to cancel. Standard clients start on a 3-month initial commitment.

Ready to Stop Being Your Own Social Media Manager?

Request one of 5 Founding Member spots. We review every request carefully and reply within 48 business hours — no pitch, no pressure.

Not ready for an ai employee yet?

The Cosmetic Chemist's Instagram Compliance Checklist

15 caption mistakes that can cost you your license — and what to post instead. Written by a 25-year cosmetic chemist.